The Problem

Wow Media is a digital marketing agency that prides itself on delivering full-service online campaigns — from SEO and SEM to email, social media, and conversion optimization. But even with a strong client roster and powerful digital campaigns, the company’s founder felt invisible in a noisy, competitive marketplace.

Their leadership knew they needed to elevate brand authority and reach high-intent audiences — fast. Podcast guesting felt like the perfect move. However, finding relevant podcasts, pitching hosts, and securing interview opportunities was labor-intensive, inconsistent, and often fruitless.

There was no streamlined system to identify the right-fit shows, and pitches were going unanswered — wasting hours of effort and leaving massive brand visibility opportunities on the table.

The Hypothesis

The team at Wow Media believed that podcast guesting had the potential to drive real business growth — but only if it could be systematized and scaled.

They hypothesized that if they could leverage a purpose-built platform to streamline podcast research, personalize pitches, and track outreach, they could reliably land more podcast appearances, expand their reach, and establish authority in their industry — without burning out their team or hiring an agency.

The Solution

Wow Media adopted our Podcast Research & Pitching Model— a fully integrated platform designed to help individuals and brands land interviews on targeted podcasts through a combination of smart data, workflow automation, and proven pitch AI optimizations.

Here’s how it worked:

Laser-Focused Targeting
The platform helped Wow Media zero in on high-fit podcasts by category, audience size, relevance, and recent guest activity — ensuring every pitch was going to the right show at the right time.

Personalized Pitching at Scale
Using pre-built frameworks tailored for podcast hosts, they were able to customize pitches with minimal effort. This dramatically increased their email open and response rates.

Visibility into Performance
The dashboard provided real-time insights into podcast searches, favorited lists and pitches sent  — giving Wow Media the feedback loop they needed to continuously improve.

The Impact

Within days of using our strategies, Wow Media’s founder, Yolanda Allen sent a message that became the inspiration for this case study:

“So far my story is working. I have acquired 5 new platforms to speak on — wow!! I cannot believe it!! Your tips work awesome. Thank you so much!”

That message came just a short couple weeks after following our framework.

Not only did Wow Media secure 5 high-quality podcast appearances, but they also:

✅ Expanded their brand reach to thousands of targeted listeners
✅ Created long-form, trust-building content that could be repurposed across channels
✅ Built instant credibility by being featured as an expert guest
✅ Positioned themselves for future partnerships and client referrals

And perhaps most importantly — they did it without hiring a PR agency or adding workload to an already busy team.

Initiate Your Podcast Outreach Today

Everything you need to discover shows, get booked, and grow your audience

Try it free for 7 days and discover why experts rely on our database to level up their podcast strategies.