Case Studies
How A Consulting Company Landed Three
Clients From One Podcast Guest Interview
See how JAX Digital LLC was able to land Consulting Company Landed Three New Clients From One Guest Appearance by using the Pitchfully Expert Positioning model.
What you’ll learn
- How to position your brand as an expert when you are virtually unknown in the marketplace
- How to build trust with audiences that have never met you
What you’ll need
- A guest training and content model that empowers guests to show up as their authentic self
- A framework to ensure you add value in your new audiences and an offer for them to take advantage of at the conclusion of the conversation
The Problem
AX Digital LLC is a leading-edge consultancy that helps organizations master the future of digital marketing — with specialties in LinkedIn strategy, storytelling, VR/AR, branding, and entrepreneurship.
As a public speaker, online workshop facilitator, and trainer, the founder of JAX Digital was no stranger to showing up and delivering powerful value. But behind the scenes, a familiar problem was lurking:
Too many ideas. Not enough clarity. Inconsistent client acquisition.
Despite a strong reputation, engaging content, and a robust portfolio of services, the founder struggled with how to consistently communicate the value of those services in a way that landed new clients.
They described the experience as being on a “merry-go-round” — constantly creating content, networking, and experimenting with marketing strategies but not gaining consistent traction or client conversions.
The Hypothesis
JAX Digital knew that thought leadership and visibility were key to unlocking new growth — but something was missing.
The founder believed that if they could:
-
Clarify and focus their service offering
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Shift their mindset around pricing and positioning
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Get in front of the right audience with the right message
— then they could convert that momentum into real revenue.
The question was: How?
The Solution
That’s when JAX Digital partnered with Jay and implemented the Podcast Research & Pitching Software and coaching framework.
Here’s how the transformation unfolded:
Clarity Over Chaos
Jay helped the founder get off the “merry-go-round” by simplifying and sharpening their service offerings — removing internal doubt and reframing limiting beliefs that were holding them back from fully owning their expertise.
Message-Market Match
With newfound clarity, JAX Digital used the platform to craft messaging that resonated deeply with ideal clients. They positioned their expertise around real outcomes, not just services — aligning their pitch with problems their audience actually cared about.
Strategic Visibility
The Podcast Research & Pitching Software made it easy to identify podcasts that aligned with their audience — high-trust environments filled with decision-makers and innovators in marketing, tech, and digital strategy.
With precision pitching and a refined story, the founder began showing up as the go-to expert — and the results were immediate.
The Impact
Here’s what the founder, Bianca J. Jackson, had to say just days after implementation:
“Your team is amazing. I just got three new clients in two days after implementing his strategies. He helped break down limiting beliefs I had about my service offering. You got me off the merry-go-round and focused on a path to success, landing clients in the process. If you’re thinking about working with Pitchfully, do it!”
From mindset breakthrough to immediate client acquisition, the results speak for themselves:
✅ 3 new clients in just 48 hours
✅ Renewed clarity in branding and offers
✅ A repeatable strategy for visibility and authority
✅ Confidence to charge what they’re worth and close with ease
