Case Studies
How A Coaching Company Secured One
Premium Client From One Guest Appearance
See how Enginaire Culture was able to land a premium value client by using the Pitchfully guest positioning model.
What you’ll learn
- How to position your brand as an expert as a guest on virtual stages
- How to present a powerful call-to-action at the conclusion to motivate audiences to take the next step in the customer journey
What you’ll need
- A podcast research and pitching platform that surfaces the relevant information of podcast hosts
- A framework to ensure you add value to audiences on guest stages and present your best signature content
The Problem
Enginaire Culture supports early-career, tenure-track faculty by offering high-impact coaching and speaking programs designed to help them thrive in academia. But even with transformational results and expert-led guidance, Enginaire Culture faced a frustrating challenge:
Their message wasn’t reaching the right people — at the right time — in the right way.
Relying on traditional marketing channels wasn’t yielding meaningful visibility or client conversions. Cold outreach felt generic. Social posts lacked traction. And speaking opportunities were scarce and inconsistent.
The founder knew they had something powerful to offer — but without a targeted platform to amplify their voice and engage with qualified leads, growth felt slow and unpredictable.
The Hypothesis
The Enginaire Culture team believed that being a guest on niche, targeted guest virtual stages— specifically those with audiences of higher education professionals and doctoral candidates — could help:
-
Sharpen their message
-
Establish instant credibility
-
Drive high-quality traffic and engagement
-
Convert listeners into paying clients
But to do that successfully, they needed a system — not just inspiration.
The Solution
Enter our Pitchfully Power Content Model — a comprehensive guest interview strategy engine that helped Enginaire Culture:
Identify A Clear Offer
No more generic product offers — only strategic offers that aligned with the targeted audience.
Craft a Clear, Compelling Message
During a consultation with our team, the Enginaire Culture founder refined their story into a powerful narrative that resonated with both podcast hosts and listeners.
Book Interviews and Make It Count
After following our team’s guidance, the founder secured a guest appearance, delivered a sharp, values-aligned call-to-action, and offered a clear next step for listeners who wanted support.
The Impact
The result? The founder, Dr. Jessye Talley, shared this message shortly after their first booked appearance:
“After a conversation with the your team, I secured a guest interview, made a power CTA and enrolled a client in my Doctoral Coaching Program. If you are looking to increase client engagement and gain clarity about your message to maximize future opportunities then you should reach out asap.”
That’s not just visibility — that’s ROI.
From one well-placed podcast interview, Enginaire Culture:
✅ Gained a high-value coaching client
✅ Created a high-converting CTA that can be reused on future interviews
✅ Built a new content asset they can repurpose across social media, email, and events
✅ Gained crystal-clear clarity on their message and market position
